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It can be difficult to realize the full value of SEO efforts on your website. A new experiment over at Groupon sheds light on one aspect of where your SEO analytics may be hiding – in the Direct search category. Read More

Customer Success is really starting to take off - and maybe even I had a little to do with that. But in this short article, I try to make the case for taking a step back from Customer Success, and Customer Success Management, to focus on what's really important... your customer's success.
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If your listing or landing page misses the mark in any of these areas, it’s possible that Google will lower your ranking due to a user experience mismatch for that keyword. Read More

Remote working means you’re away from the office, which results in there being a lack of communication that could potentially lead to you missing out on some information or key pieces of data etc. Read More

Working from home is like going back to the snow day at school, the feeling of excitement that you don’t have to make the commute or put up with the stress is enough to give you butterflies. Instead you can wake up in the morning, take time to create a gourmet breakfast and brew that Colombian bean Read More

I’ve been working my professional life so far as a remote employee, that means I’ve not really had the experience of working in an office environment, but honestly it’s something that just doesn’t appeal to me. Read More

Nowadays, we're often overridden with self-improvement plans, from 21-day diet plans to six-week courses that teach foreign languages. So why shouldn’t those of us who must create content for the gaping maw of the internet have our own shape-up plan for writing? Read More

“So you’re concerned about your ability to focus on your job because your hobbies distract you.”

He is supposed to be helping me. I have already told him about how my technical speaking schedule is burning me out and he’s still talking about it like it’s a bad case of stamp collecting or a model Read More

When you think of customer satisfaction, do you think about quality management? Do you have a process in place to assure customer satisfaction? Here are 7 steps to creating the process. Your first step is to identify your organizational goals. If you have them, when did you review them last? Read More

The side effects of dehydration can throw a business owner off of their game, and the signs of thirst may not always be as clear as one might assume. Here is advice for business owners on how they can stay hydrated during the chaotic workday. Read More