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Videos that succeed as viral videos need to be identifiable, spontaneous, genuine, creative, informational, inspiring, and funny. If you are trying to create a video, for the online medium, to generate some buzz for your business, this is a blog post that you should be reading. There are a few very interesting examples too! Read More

Here are 10 businesses with potential for growth in 2010 that require little or no money to start. In many cases they can be run out of a home office. Most require minimal equipment beyond a computer, phone, printer, a few tools, and perhaps your car or truck. You won't need advanced degrees or highly specialized training beyond what you may already have or can learn on the job. They include... Read More

Even if your budget cannot accommodate an outside consultant you can still launch your own promotion. Remember, too, that what you can save in money, you’ll spend in time. Here are some tips. Read More

1. Realise that Linkedin is a complex and multi-functional tool; it's going to take some time to learn to use it wisely — Niall Devitt 2. Contact/connect with experienced users and ask them for their advice as to how best to use it — Niall Devitt 3. Know why you are using Linkedin — what is your primary goal? This will determine your strateg Read More

Mobile marketing is becoming a big buzzword in business and marketing. I am predicting that it might become bigger than social media? Possible? Yeah! But why should you care as an entrepreneur or small business owner? Read More

Personal credibility is something many people have a hard time trying to define. But it's pretty simple: it's all about respect, trust, and being believable. When trying to build your credibility, here are certain things you should try to avoid. Read More

Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand building buzz that's garnered by customers spreading the good word to prospects is worth its weight in gold. Here are five way to get your customers talking about you and your organization. Read More

The vision people have of your company needs to be coherent. An international sales person can concentrate so much on building his personal relationship across cultures, that he loses the global picture his international client has of his company. International clients notice the confidence the international sales person has in his own company. Read More

People use social media for a lot of things. Personally, I use it to be as loud as I possibly can. I know that probably sounds bad, but think about it: I want to use all the tools available to me so that I can be ME as loud as I can, everywhere I can. Doing so helps me filter out unqualified leads and attracts the people who are most likely to be Read More

Many conversion optimization cheerleaders who suggest larger buttons convert better, and some tests show even different colors can perform better. Marketing Sherpa credits cart button design as one of 7 tweaks that helped Newegg.com boost online sales by 30%. Read More