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Marketing automation should deliver value. Before you actually invest on the marketing system, you need to know how to prove the value of your investments. Read More

Attention: Women Entrepreneurs – Is your business stuck on neutral? Read on to find out about 5 things you may be doing that will prevent your business from growing. Recognise any?
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Cool, free online tools to help you with your online marketing activities. When you are starting out in business on a budget or restructuring or on a shoe-string for an existing business, it’s OK to be frugal. The Internet has a vast variety of resources that you can use in your business on a shoe Read More

Small business owners need to constantly work to learn how to improve. Whether it's a blog, book, magazine or conference, there are plenty of places to learn. These 10 resources will give you plenty to choose from. Read More

Consumer adoption of QR codes has blown up over the past year according to a ClickZ.com survey. This growing channel might be a good way to test the impact of "mobile" marketing on your business. Read More

If you run a small business, you understand the benefits of “business continuity” and the need to get a plan together to protect your company from being shut down by a disaster. Here are a few disaster preparedness tips for homeowners, renters and businesses: Read More

Whether it is advice, inspiration, motivation, ideas, or words of wisdom, some of the greatest messages to come our way are found when we take steps toward the path we want to be on.   And a great deal of the time, we take those few steps towards success by catching up on our reading.  As… Read More

What they don’t always take to quite as well are the concepts of retail itself. I’ve found myself explaining retail terms and concepts quite a lot recently, so I’ve prepared a brief glossary of retail terms that will be handy for those who are new to the industry. Read More

For the last few weeks, I have been busy preparing the new social media workshops that I will facilitate in September and October. I love teaching those workshops, as they give me the opportunity to talk about the importance of storytelling in the branding process. The conversations often lead to v Read More

Owning a business is not an instant guarantee to financial fulfillment. There will be bumps along the road, and even the jump start won’t be easy. It helps that you have money to invest, but that’s not all to it. Business can only succeed... Read More