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Writing about topics you don’t fully understand can have a negative branding effect on your business. The action actually makes things worse that if you had done nothing. Read More

Are you considering using a group buy for your small business? In this post I go over the pros and cons of group buying sites... while these types of promos can work wonders for some businesses, they must be thought through VERY carefully! Read More

The announcement was made yesterday that Google+ now has 400 million members, and 100 million active users. While some believe that the social network has not yet come to fruition, and others believe that it will ultimately fizzle out, it is here for now and Google has even taken things a step furt Read More

I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Of course, we never see ourselves in this mode, yet we need to recognize that all humans see reality differently through a built-in set of “cognitive biases Read More

Do you ask strangers to recommend you, get you a job or give you money? If you do, you will fail. So how do successful networkers behave online? Read More

Sourcing business from within your existing customer base is much cheaper than finding new customers. But if you expect your customers to keep coming back for your services, you need to be more than ok. You need to be awesome. Read More

The more complicated or confusing we make it for our customers to work with us in acquiring our products and in working with us, the more likely they are to go somewhere else--somewhere where it's easier to buy! Read More

will Apple ever convert their retail stores-which are company-owned, into franchise stores? I doubt it, and in this post, you'll learn what they are. And, there's only two. Read More

How much does the first hour of every day matter? As it turns out, a lot. It can be the hour you see everything clearly, get one real thing done, and focus on the human side of work rather than your task list.
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This is for the business owners who still struggle with the idea of investing in high level, creative, marketing help. Apple makes the perfect case study. As a small business owner Steve Jobs understood that regardless of how great Apple’s products were, his business would fail if the marketing did Read More