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Creating a blog or a social media account might only take you a maximum of 10 minutes, but once that’s done, you are in for some high commitment. When you start a web 2.0 initiative, you should think about what and who are required over its lifespan, not just the pre-release. Read More

“It takes only three to five seconds to make a first impression, but it can take a whole career to undo it.” Read More

...for those who are confused with the situation, or who have totally missed the drama and avoided the ‘Twitter-less syndrome.” Read More

According to Zeta Interactive, the most talked about brand in 2009 is Microsoft.

While Twitter might suggest otherwise, the aggregated online buzz (blogs, message boards and online communities) doesn’t lie. Read More

YouTube has released its most watched video list and unsurprisingly, Susan Boyle’s astonishing performance in Britain’s Got Talent claimed the no 1 spot, with over 120 million views! Read More

Sparking off a conversation with @WholeFoods or @Starbucks isn’t uncommon. The brand is brought to life by employees handling the profiles. Such connection was hardly possible before the social media era. Read More

For those who have watched Burger King’s shower babe video, I wonder what you guys think about it. Read More

Foursquare, the location-based mobile game cum social networking platform might bring online/mobile marketing to the next level. Read More

Remind them of the specific role they play that would make them need your product and put it as priority Read More

Or would it be better to stick with the traditional guns? Read More