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Nowadays, many business owners are using social media sites as an important element of their overall marketing strategy. Most businesses have a Twitter account, Facebook page, or a Google+ account, among many other social media profiles. Read More

Zig Ziglar passed from this world today after a short bout with pneumonia, he was 86. Find out what Zig Ziglar meant to me as an aspiring entrepreneur. Read More

It is simple mistake. Yet it can affect the results you are seeking without you even realising it. The mistake is not having your marketing plan reviewed to see if it will achieve the sales and marketing objectives. Here are 2 ways to get the most from a review. Read More

In this post, Seth Godin shares some tips about the very best way to market your business or product and the very worst way. The best way is to create a remarkable product that people enjoy talking about, one with built in community orientation and a built in viral aspect that people love to share. Read More

What would they say about your marketing and online presence? Do you look like the real deal, or a potential cyber threat? Read More

What are startups notoriously bad at when it comes to marketing? Why do they fail? How can they get better?

I asked some of the top female startup founders to help me uncover the major problems that many early-stage companies struggle with. Read More

Everyone wants to be a storyteller, but sometimes it's not so easy for writers to tell stories in their copy. Can it be done? Read More

In the battle to assign an ROI to social media, HubSpot's Dan Zarrella has created a nifty (and free) weapon, ValueofaLike.com. Read More

All businesses need to consider how to integrate social media into their operations. This article provides tips on customers, strategy, policy and monitoring in relation to getting social. Read More

A small business owner describes his day.
Last week Paul Cox of SpinLessPlates told us why he is so passionate about getting the right work/life balance as his daughters grow up.
Today he outlines exactly how he runs his own small business to achieve this. Read More