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There are lots of great reasons to write about franchise ownership. For this article I’ll focus on five of the best reasons to own a franchise. See, a lot of people use real complicated franchise investigation procedures to ferret out the best and worst franchises. They even develop lists for th Read More

How to use Instagram to build brand awareness through photography and connect with your target audience. Read More

Take advantage of your transition and waiting times and stop treating them as a waste of time! This article describes different ways to be more productive while moving or waiting - with some WAHD twists included. Read More

I covered Jason Fall's social media event, Explore in OC last week. Top tier speakers talked about best practices, tools and tips for today's digitally driven marketing and social media. Keynote, Peter Kim talked about Social Business. Get the takeaways from Kim, Falls and others from the top four Read More

This was a major discussion point for the NCFBA a few weeks back and it also came up in the past week which all started with a Guest Post on THE Canadian Personal Finance Site.

The Guest Post was from a client who was looking to post something that would lead more folks to their website, and thu Read More

New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which Read More

Advanced segmentation in Google Analytics allows you to look at thousands of points of data. It’s a tool that will give you a powerful microscope to look at behaviors on your website. Read More

You measure every aspect of your business, so why not measure your employee metrics as well. Here's 3 creative ways to Measure and manage Employee Performance. Read More

It’s impossible to make everyone happy at all times, but a general positive morale among your employees is very important. If your company is rampant with a negative, pessimistic morale then productivity levels soon decrease. Read More

Hearing a message from a top-scoring 'influencer' might make me read, or retweet a message – but seeing it repeated by five people I actually know, like and/or trust makes it law, regardless of the measured “influence” of those people. - Tom Webster Read More