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If you're a non-profit, funds and awareness are critical towards achieving your mission. There's an ideal way to achieve both at once; here's how. Read More

Remember that customer preferences are dynamic. As such, each move should be latched on what the majority clamours. It may sound difficult given the vastness of the Internet market, but this is why methods such as A/B testing exist. Read More

If you’re like me, you’re getting tired of hearing “content is king” everywhere you go. Ileane Smith, founder of Basic Blog Tips, goes as far as saying that content, in fact, isn’t king:
"For me, what’s more important are the connections and the relationships you can build through your blog. Those Read More

I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Of course, we never see ourselves in this mode, yet we need to recognize that all humans see reality differently through a built-in set of “cognitive biases Read More

Do you ask strangers to recommend you, get you a job or give you money? If you do, you will fail. So how do successful networkers behave online? Read More

This interview with lawyer, Flor McCarty, managing partner of McCarty and Co, looks at some of the marketing strategies employed by their legal firm. Read More

A synopsis of a great presentation I attended during the 'Inbound 2012' conference on how to create content, such as ebooks and webinars, that your target market will love ... Read More

Good company messages are sometimes mistakenly marked as spam and the company doesn’t realize it. Learn how Google decides to mark a message as spam here! Read More

I was pretty terrified, but trying not to show it. After all, I'd been suffering from panic attacks for a couple of years, and they were typically triggered by any social situation in which I felt that I had no escape from without causing a scene. Read More

Success should be built from day one. Without the proper foundation, your business will probably topple over within a year. Read More