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Finance is one of the most crucial issues in entrepreneurship. However, it should be the least of your worries as an entrepreneur. Here is why... Read More

Digital media is changing the way we act. And hold on to your hats folks because how we act is also influencing digital media. As I’ve explored throughout this digital literacy series, much of social media’s popularity can be linked to its ability to fulfill some of humanity’s basic needs. Read More

Welcome once again to Screencast Saturdays! This week communicatto team member Mary shows you the basics of Google Analytics, a tool used to track user interactions on your website or blog. Read More

Mary from social media agency communicatto shows you the basics of YouTube analytics, a tool used to track user interactions on your YouTube channel... Read More

Training to be a lifeguard, teaching and practicing, I reeked of chlorine most of the time. One thing they taught us over and over was to avoid diving into unknown waters. You might bonk your head and drown or injure your spine. This truism applies to many aspects of life, including social media. Read More

The best sales people are the ones that get you thinking that you really want to buy a product that you don't even need. Imagine how effective those sales techniques would be on your clients who do need your products but just do not know it yet.

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Can you say, Cardinal Sin?!  If you have to remind your clients who you are and what your business has provided for them in the way of services or products, you are not taking care of your relationships with them like you should.  Did you think that once services/products were rendered, you could m Read More

Entrepreneurs need to listen to constructive criticism, but ignore negative vibes and complainers at all costs. If you are a complainer, and you are thinking of becoming an entrepreneur, think again. The world of an entrepreneur is tough, unpredictable, and fraught with risk. Most importantly, the Read More

Cheaters always win was a big lesson in college. You would hope that following the golden rule and working hard would pay off in the end but that is not always so.

Find out why cheating often breeds success in business and finance. Read More

Unilever owned irreverent male body spray Lynx (known as Axe in many markets) taking advantage of the well publicised activities of Prince Harry in Las Vegas. As story of what happened and the naked images taken of him in his hotel room partying playing strip billiards with a group of ladies was ap Read More