New entrepreneurs who want to survive, and optimize the growth of their startups, need to think globally, and act locally, from day one. This approach, popularly known as “glocalization,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate.





Comments


Written by lyceum
3696 days ago

As a globe-trotter in training and have been imported tea and computer products, I have learned the hard to prepare your company for an international market. I am an American in spirit and great supporter of the American sense-of-life. The North American has been "enough" for many U.S. based companies in the past, but I think we will see a shift of more global trade in the future.



Written by Stwaka
3696 days ago

True that. I am in search of partners organizations that want to take their business to East Africa to take advantage of the 7-9% economic growth in that region.. My areas of interest are: Heavy Construction Equipment(export) and Timber(export).



Written by HeatherStone
3697 days ago

Martin,

It's important to note that, economic downturn aside, the global opportunities out there are incredible. Thanks for this overview.



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