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There's a lot of confusion when it comes to SEO. But most of it can be boiled down into 4 things. Focus on doing these 4 things and you'll have biggest impact in the shortest amount of time. Read More

It’s unfortunate, but many would be entrepreneurs choose what business model to pursue based on how “easy” it is to start as opposed to considering the actual probability of success. Here's how to avoid the easy trap Read More

There are 200,000,000 registered Twitter users.Almost 88% of people are aware of Twitter.450,000 new accounts created everyday. Your business must be there to engage and capitalise on this huge audience - one that includes YOUR customers. Read More

There is no doubting the trend towards digital marketing and away from traditional media. In 2010 52% of Small and Mid-sized Business (SMB) marketing budgets was spent on traditional advertising. By 2015 that figure will be 30%. Read More

While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve.

The good news for small businesses is that many of the top trends in marketing tools are based on new technology that makes marketin Read More

For small businesses, it’s important to have a powerful website. Therefore, as you begin the process of building the ideal website for your small business, it’s important to include several elements that will successfully portray your product/service and brand. Read More