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Chris Zane, founder and president of Zane Cycles, offers a brilliant look at customer service and business growth through the tactics at a scrappy and Read More

This post updates a previous Zimana post on Microsoft's retail effort, and outlines a few ideas for small businesses on managing online and offline retail channels. Read More

Don't compete on price alone. That's one of the quickest ways to LOSE money in your online business.

Instead you need to develop differentiation strategies that attract higher margin purchases.

This short video will help you brainstorm some unique value-added promotions to increase your cus Read More

Story on the demise of the Orient Express and how its lost customer segment may have been its undoing - a small lesson for small business owners about hanging on and reinvigorating your client base Read More

Toyota shows how it marketed its first high-end sports car, with lessons for small business on how to stake a position clearly for your product or service. Read More

How the Pentagon uses social media, and the concerns about using social media in a very centralized organization. Read More

An article on QR codes, including QR code generators and how to incorporate into marketing optimization and web analytics Read More

Use alerts such as Google alerts and Google Analytics to monitor not only website traffic but changes which can ultimately affect a business Read More

Learn how to use Twitter Hashtags. Hashtags can help broaden the discovery of a message online and guide tweets to people who share your interest. Read More

An overview of Microsoft's BizSpark program for small start ups. The program provides free software development support for selected participants. Read More