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Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage. Read More

Data is the lifeblood of your organisation and the future of truly unique 1:1 customer experiences lies in data centricity. Read More

Most people know that it is important to have a positive mental attitude.

It is important because you will only do what you think you can do.

If you have a negative attitude, you won’t even try to achieve your goal.
If you have a positive attitude you will give it your best shot.
And only i Read More

Wow, ten more Likes! And someone both commented and shared your post! Small successes, right? But don’t let the shiny numbers fool you. They are only superficial and there is much more out there.
Check out how to use Facebook Insights.
Read More

Rakesh Soni, co-founder of LoginRadius, sits down with Zachary J. Prutzman to discuss where the idea came from, how the business has grown, and how social login can help any business. Read More

It's estimated that within the next decade approximately 60% of UK workers will regularly work remotely. This is largely due to technological advances and how we communicate, collaborate and carry out our day to day activities using online resources.
It's also becoming more normal for employees t Read More

By Donncha Hughes

I am a big fan of goal setting and setting stretch goals that are relentlessly pursued. The first step is to set your vision and then figure out how you are going to make it happen by putting your best foot forward. There is undoubtedly an element of planning involved but I am Read More

How do people end up buying your product?

How does anyone end up doing anything really?

In the fifth part of our Basic Marketing Concepts series, we dissect the Purchase Funnel -- an enduring model that attempts to illustrate and answer those two questions. Read More

What happens when you sell something?

Much, much more than you might expect!

In the fourth part of our Basic Marketing Concepts series, we explain what happens when a sale is made - and why it means nearly everything for the continued success of any business.

An easy-to-read refresher cour Read More

Demand is a funny thing. While seemingly fickle and nigh unpredictable, it isn't exactly any of those things.

What's more -you could actually CREATE it.

In the 3rd part of our Basic Marketing Concepts series, we separate the wheat from the chaff and explain what Demand Generation really is. Read More