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While marketers have long promoted the benefits of using LinkedIn to promote brands, it's been difficult for them to track their pages' performance. This problem comes to an end today, as LinkedIn adds company page analytics to its suite of business services. This update goes above and beyond the i Read More

Goal setting is good. But there are indeed some caveats as with any technique.In this post I'm going to help you identify those caveats so that you are not cheated by them. Read More

nfluencer marketing is typically a public relations tactic employed and executed by agencies with big budgets on behalf of their clients. However, as small businesses seek out cost-effective ways to reach a new audience, engaging online local influencers is a tactic worth considering. Read More

Employees form the backbone of any business, and employee morale is a critical factor to a company's growth and success. Happy employees work harder, are more creative and care more about the company's overall success. Here are three tips you can follow to boost morale at your small business. Read More

Creating content is NOT enough. To attract the perfect customer with must understand who they are and more importantly, who they are not. Then craft messaging that speaks specifically to that person or business in the way they wish to be spoken to. Read More

it amazes me that every SEO blog is preaching the same old things that they’ve been saying for years.

the total opposite to what is really working right now. Read More

Mayor Rahm Emanuel launches an effort to make things better for small businesses at city hall. The idea is to help entrepreneurs get through all the red tape city government has put in their way. Too bad governments are so intent on putting up barriers that hamper small business owners. Then they w Read More

Creating a solid logo is a must for any business looking to develop a strong brand. The logo is the foundation on which your website, advertising and sales collateral is based. Read More

We are about fifteen years into the “I’m going to make money online and make millions” mindset. Everyday, millions of websites and blogs are setup and entrepreneur minded individuals embark on their journey to becoming self made “internet millionaires”. Read More

I tripled my money Saturday night at the blackjack table. Can the rules of winning at blackjack be used as lessons to succeed as a solopreneur? Read More