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Ever wondered how streaming services like Pandora and Netflix come up with their recommendations? In this article, we look at content-based filtering techniques, the secret sauce behind a lot of uncannily good recommendation engines.
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Silicon Valley is based on the idea that people don’t scale, but technology does. More technology means higher margins and faster growth.

Despite this, many startups run as if founders and early employees somehow do scale. The result is messy organizations which slowly produce substandard work a Read More

What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More

“How did they make this?”

I find myself asking this while playing games, and after doing some digging ingenious stories of building communities and managing resources came to light.
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Content marketing is backbone for the online businesses in terms of driving traffic their websites. Customers always need authentic and informational content while surfing through an eCommerce portal. Therefore, an attracting and engaging content has the potential to convert an engagement into a sa Read More

When it comes to business, curtailing opportunity cost wherever possible is a very wise strategy. So how do tech innovations can help with that? Read More

Need some new social media marketing tools?

Looking to save some time?

New tools have recently emerged to meet the evolving needs of busy social media marketers. Read More

Too much data can be as detrimental as too little when it comes to goal-setting. Alexandra Tachalova offers her insights on aligning the right metrics with your business goals, choosing KPIs, and the power of measuring and testing. Read More

You should already know that earning money with a blog does not happen overnight. It takes time, consistent publishing of great content, and unique smart ideas to make a blog take off. Depending on the niche you want to get in, ranking in search engines might be tough, and often requires strong SEO Read More

Managing your finances as a Millennial takes careful consideration. The first step to being in healthy financial situation is to control your spending. Once you’ve got your spending under control, you can begin to think about investing those gains and building on your progress. Read More