Business executives must “own” CRM projects, from identifying goals and objectives to defining supporting business processes and metrics to ensuring adequate funding for implementation and support. Upper management buy-in and leadership is critical to the success of any CRM initiative.





Comments


Written by yoni67
5104 days ago

Zeynap, Great Post! ...although I'm not quite sure what "CRM" is.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!