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The way you onboard trial users affect the entire user experience: how well do you rank?

The most critical phase in the entire customer journey is represented by the moment when you onboard trial users.

You invested a lot of money and resources to attract qualified traffic to your site through SEO and several different promotional activities, lead funnels and whatnots.

Additionally, you spent a lot of energy in optimizing your product page or landing page to turn a large percentage of that traffic into trial users.

At this point the journey has just began and so has your relationship with a potential loyal customer that can even turn into a source of referral leads.