BizSugar.com › Customer Service › Make the Connection: Surefire tactics to boost customer relationships

In today’s tough economy, it’s no longer enough to generate great ideas for your growing business. To get ahead, you have to communicate effectively to customers as part of the relationship marketing process. That means connecting on an emotional level. “You have to learn to show your value,” says Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful