BizSugar.com › Customer Service › What Do Your Customers Like To Read?

In any consumer-driven business, effective marketing is essential. However, with so many companies competing for your customers’ attention, it can be difficult to make yourself heard. Overtly promotional copy and long, convoluted press releases simply won’t cut it. If your customers aren’t immediately interested, they will move on without a second thought. Because of this, it’s imperative that you figure out how to engage your customers from the first word.