BizSugar.com › Customer Service › Will you buy from a vendor that does NOT use CRM?

A friend of mine said “I no longer buy from companies that don’t use a CRM solution.“ Curious, I asked why? The answer surprised me. ”Well, I want to be sure I will get the best service — and if they don’t have a CRM solution, how are they going to do that!”, he replied. Over the last couple of years, my friend realized that the companies that provided the best services more often than not, utilized a CRM solution.