The phrase "direct mail is dead" has become a bit of a marketing cliche. While I agree that I generally pay less attention to direct mail than I did years ago, I seem to receive just about as much mail volume as ever. Anyway, the attached article offers some tips on getting more from your targeted direct mail campaigns. There's also a juicy nugget about Microsoft and Google using direct mail. Maybe this marketing channel isn't so bad off after all.





Comments


Written by janesheeba
3925 days ago

Being selective on choosing people when sending out a campaign gives excellent results.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!