BizSugar.com › Marketing › Tis better to be found than to find

Better to be hunted than hunt. Better to let people buy than to sell. I could go on with more lame metaphors, but the point I want to make is that – creating an information rich, education based marketing machine and putting it in the way of ideal prospects is the surest long term marketing momentum generating strategy. (By the way, the Internet is the greatest small business enabler of this strategy ever created.)