BizSugar.com › Marketing › Content Marketing Statistics 2014: 4 Significant Facts [Infographic]

Earlier this month, we released our third annual industry study, Content Marketing Tactics Planner 2014. We surveyed over 500 marketers on their current content marketing practices and where they’re taking their strategy in 2014. The results revealed a focus on three major marketing strategy components: people, technology and the content mix. With 71 percent of marketers increasing their content marketing spend, we expect to see these organizations driving more high quality leads and building more brand awareness.