BizSugar.com › Marketing › Guest post: How to optimize social media tools for growing your business

Any business with any chance of success has to have an online presence. But that online presence has to be capable of reaching out to potential customers and building the reputation of the business. In other words, it’s not enough for a business to host a simple two page website on a WordPress platform. That might have worked in 2002, but this is 2012.