BizSugar.com › Marketing › Marketing Basics: Generating Repeat Business and Referrals

When it comes to marketing, working with previous clients is one of the easiest and fastest ways to get projects. Referrals are a close second.

With repeat business, the client is already sold on you. As long as you understand the project and your fee is agreeable, you’re likely to get the job.

With referral business, the potential client is likely already sold — or close to it — and they just want to be sure. Sometimes they’ll just need a quick phone conversation to finalize their decision.