BizSugar.com › Marketing › What is PR and how to use it for your B2B marketing strategy

Public relations is a broad term referring to a member of the marketing family which regards the process of managing your communication and relationships with members of the public or potential business prospects.

It involves raising brand awareness and building, maintaining or even at times repairing, a business’ reputation. It requires manipulating influencers of your target audience through various forms of digital and offline methods. Public relations has a strong link to the media and achieving positive press coverage, but that is just one part of it.