BizSugar.com › Online Marketing › 3 Easy Ways to Optimize Your LinkedIn Profile

In addition to filling out your profile completely and keeping it up to date, there are several less commonly known things you can do to optimize your LinkedIn profile to further establish your credibility and get attention from the search engines.
1. Customize your links

Instead of choosing the default option of “My Website” or “My Blog”, choose “Other” and type a short description (30 characters or less) and then provide the URL to your website or blog. This small change has big SEO benefits. The majority of links found on LinkedIn are “no follow” meaning they don’t carry any weight with search engines. However, these modified descriptions are considered “do follow” only if you customize them as opposed to leaving the default descriptions. “Do follow” links tell search engines to follow and index those links. For example in my LinkedIn profile the custom description for this blog is “web marketing blog”.