BizSugar.com › Online Marketing › Google’s Pierre Far On Introducing “x-default hreflang” for International Landing Pages

Google’s Pierre Far, Webmaster Trends Analyst, announced on the Google Webmaster Central blog a new rel-alternate-hreflang annotation for webmasters to specify international landing pages. It’s called “x-default hreflang,” and it signals to Google’s algorithms that a page doesn’t target a specific language or location