BizSugar.com › Online Marketing › How to Maximize Your Content Marketing Budget

Just as we celebrate Earth Day by setting up processes to preserve our natural resources – recycling and reusing products like paper, glass and plastic – content marketers must consider how to conserve their scarce resources, namely content, budget and employee time. Similar to being green, content marketers can achieve their goals by rethinking how they use their limited business resources. Here's a seven step plan to help you. Source: Heidi Cohen's Actionable Marketing Blog