BizSugar.com › Online Marketing › Who’s Name to Use for Link Building?

When executing a white hat link building strategy for our clients, one of the key components is often blog commenting. Leaving comments on relevant and reputable industry blogs is a great way to augment your link portfolio with valuable links, as well as build relationships with industry bloggers, increase your own brand’s authority and more. The key to blog commenting is to use a real person’s name, and not just the company name in the comment field. This blog commenting best practice tip (among others) tips the scales in your favor that the comment will actually go live on the post. However, the question then becomes—who’s same do we use for blog commenting? Whose name do we use to build any link?