Why Google Has Made Twitter Essential

Posted by PeaSoupDigital under Online Marketing
From http://www.peasoupdigital.co.uk 3223 days ago
Made Hot by: MasterMinuteman on July 6, 2015 2:02 am

Google has integrated tweets into search results and this massively important to your business! Find out why.

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Comments

Written by TekShouts
3219 days ago

Great article, PeaSoupDigital!

Twitter has always been a powerful news source online and this integration with Google Search will give them a further reach into the general public's consciousness. i know you wrote to "tweet often," but how many posts in a day would you say is necessary for a strong Twitter presence?

Thanks,

The Tek Team

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Written by PeaSoupDigital
3219 days ago

Hi Tek Team!

Thanks for the kind words!

In terms of tweeting often, it really depends on your followers and when they are online. Generally, we recommend tweeting at least 5 times a day (every weekday) to maintain a good presence, but it may be that you need to tweet even more regularly than that, especially if you are new to Twitter and looking to build up a following.

A couple of free tools that we would recommend are Followerwonk and Tweroid. Each of these help you find out when your followers are online and establish the best times to tweet. Better still, each pairs with another of our favourite tools, Buffer, so that you can schedule tweets to be published throughout the day.

Sorry we haven't really given you a definitive answer, but we hope this helps!

Thanks,

Pea Soup Digital.

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Written by lyceum
3220 days ago

I agree with that Twitter is brilliant at timely material, but I wonder how this will pan out in the future. How do you think the search result mix will be with regular articles, blog posts, tweets, etc.?

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Written by PeaSoupDigital
3220 days ago

We don't expect the search results to change. Tweets are simply another addition to results and another way for Google to provide fresh information. Your focus should definitely remain on publishing high-quality blogs/articles, which can then be shared on Twitter, giving your content increased exposure.

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Written by LoginRadius
3221 days ago

This is a great news for Social media marketers. It will provide Twitter posts a grand exposure. With this grand deal, marketers are really putting some serious efforts to making their Twitter profile very effective.

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Written by chicken201
3221 days ago

Oh. That's great with business

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Written by lyceum
3221 days ago

Will this partnership make it easier to search for an older tweet, that is related to your business activities?

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Written by PeaSoupDigital
3220 days ago

Hi Lyceum,

The partnership is unlikely make it any easier to find an older tweet. In our testing of the feature, only the five most recent tweets are displayed. Other tweets from an account may also be displayed in search results, but their is no guarantee of a specific tweet being displayed on the first page. This focus of this partnership is providing timely information - something that Twitter is brilliant at.

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