In 2005, ChangeThis published a manifesto by Hugh MacLeod, a generally not-too-well-known creative guy. The Hughtrain Manifesto (props to the Cluetrain Manifesto, in case you had not already guessed) is alternately insightful, irreverent, hilarious, vulgar, and challenging. It may represent one of the most efficient treatises on advertising, branding, blogging, social media, and marketing ever organized in about a dozen pages.
Take five minutes and go read it. If you don't agree that it compels you to laugh out loud (and then get deeply introspective), leave me a note at http://ideationz.wordpress.com.
In fact, let me know what you think anyway.
Cheers,
Rick

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