BizSugar.com › Products and Services › What Is Business? Needs & Wants

So many of us today have come to enjoy a certain standard of living that includes our wants, that we forget we really don’t need what we have, but have come to believe that we do. This applies to our customers as well. They too have come to depend on things they think they need. Remember that if you create a product or service that people come to depend on as part of their livelihood, your business will succeed. Turn those wants into needs.