BizSugar.com › Sales › An Interview with Mike Southon - podcast

Mike Southon is one of the UK's leading business experts and entrepreneurs. He's best known today for his best selling “Beermat Entrepreneur” series of books and his regular column in the Financial Times.

Mike built his reputation, however, in sales - and in particular: selling professional services.

I caught up with Mike recently and asked him about how professionals can differentiate themselves in a crowded marketplace; and how firms can build more sales oriented cultures.