BizSugar.com › Sales › The Elevator Pitch Version 2.0

Too many companies I've worked with are unable to articulate just exactly who it it they are and what they do. But now Internet technology is forcing companies to form a new kind of shorthand for their company strategy.

The newest version of the "elevator pitch" is a "Twitpitch," so named in an article in Business Week Small Biz because it "forces you to tell your company's story in 140 characters (about 20 words), the maximum length of a message on Twitter, a microblogging platform that is gaining popularity. Social media pioneer Stowe Boyd experimented with the idea and coined the term on his blog last month when, overwhelmed by e-mails, he decided to take appointments at the Web 2.0 Expo only via Twitter."