BizSugar.com › Sales › Are Your Sales And Marketing Strategies Aligned?

Why would you even pose that question Dave? Of course our sales strategy is aligned with our marketing strategy!" Then immediately following this statement, we start talking about the "silo's." Or we talk about lead quality, or it's something else. All the signs that sales and marketing may be aligned--but not in sync. But there are changes that put even more stress in the already difficult task of aligning sales and marketing.