To win more customers and grow, every business needs to focus on getting the sales team selling, they need to get sold on sales actions and sales time not just the company’s sales process.





Comments


Written by bitterbusiness
1657 days ago

100% agree. I have written extensively about target selection and customer acquisition which apart from product to market fit are the business killers or platform for success.



Written by HeatherStone
1657 days ago

Hi Brian,

I think this may go way beyond being confused by the sales process. My suspicion is that many small businesses and startups don't start with 1.) a clear idea of what they are going to sell and to whom 2.) a good yardstick to measure whether their business model is working. Ideas like building a brand and creating value are all very well. But at the end of the day, if you don't have a method of generating revenue (i.e. selling products or services) you're going to be in for a very unpleasant surprise.



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Share your small business tips with the community!
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Share your small business tips with the community!