BizSugar.com › Sales › Keep it simple? Yes, but…

You’d be hard-pressed to find someone more dedicated to KISS (Keep It Simple, Stupid) than me. Nike’s “Just do it” campaign, for example, is brilliant. Easy to remember; obvious point; extremely effective. The blog Simple + Bold provides example after striking example of simplicity. Simple explanations can be communicated to and understood by others in less time with less effort. Everyone in sales and marketing needs to be on a never-ending quest to craft the simple message. Simpler is better.