BizSugar.com › Sales › "Me Too," Is Not A Value Proposition!

A client called me up a couple of days ago with an interesting problem. They were in the closing stage of a very large deal. They had done a thoughtful job of understanding the customer business, their goals, the problems they were trying to address, and so forth. They had made a final presentation, it had included a good business analysis about the benefits the customer would get, and the value they should expect. They provided a good analysis including both hard and soft justification for their solution.