BizSugar.com › Sales › Sales Rep = Change Agent (Right?) – Todd Youngblood's

The knee-jerk response of any self-respecting sales rep or manager is an indignant, “Of course I’m a change agent!” But, as anyone with a complex sell cycle knows, the biggest competitor is “do nothing,” and the underlying reason is the no-guts, change-resistant customer. If a sales rep is a change agent and therefore an agent of change, how can this be so?