The smart retailer recognises that women are not a niche. They recognise that women are the long run.

Reaching women consumers is not a trend. It’s the lucrative future, for anyone who grabs it. Slightly tweaked male-oriented products or marketing efforts will no longer do.





Comments


Written by m4bmarketing
4247 days ago

Debra,

I like the one about do not misrepresent. Be straight and you could have a long time customer.

Susan



Written by saraib820
4247 days ago

Debra,

Wonderful, insightful post! Welcome to BizSugar!!!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!