Cold calls, email blasts, webinars, etc. – all designed to attract interested buyers. We were looking for the proverbial nugget of gold – a prospect with pain and a budget.
But in this age of empowered buyers, where an executive can do his own research ad hoc – that strategy is growing less and less effective. Prospects avoid salespeople and do their own research.
The Pipeline
Posted by SalesDuJour under SalesFrom http://www.sellbetter.ca 4740 days ago
Made Hot by: profit613 on May 12, 2011 6:19 pm
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