BizSugar.com › Sales › There is no more “traditional” pricing…

The new realities of how businesses buy and how agencies sell is changing constantly. Fact is, yesterday's approaches are gone and today's pricing game is changing as well. By the time you think you have it all figured out, the rules have changed again.
So, what do you do? This post talks about how professional procurement departments are dictating change to suppliers. It may not always be "fair" but as the balance shifts from supply to demand, not every "win-win" is much of a "win" for all involved.
A terrific article in Ad Age with some substantive comments is at the root of the post, and a link is included.
I hope you find it thought provoking. And I hope you will visit http://ideationz.wordpress.com.
Rick Pulito