A business blog is a proven business tool that successful companies use to market, generate leads and increase sales conversions. Find out what you need to know to become a successful business blogger.

The business case for blogging



With inbound leads costing 61% less than outbound leads, it’s easy to see why 81% of businesses now report that their company blog is useful to critical for their business.

Ref: The 2012 State of Inbound Marketing Report, Hubspot.

Companies that blog get on average 55% more website visitors than those that do not.
57% of companies that blog report that they have acquired customer/s from their blog.
And 92% of companies who blog multiple times per day report that they have acquired customer/s from their blog.





Comments


Written by tiroberts
3569 days ago

Hi Niall,

You've made a fantastic post here and I'm happy to have come across it on BizSugar.com. I especially like the section about content ideas. Case studies, link roundups, and list posts are the main types of content that make up my blog posts. These are extremely effective for getting a ton of traffic and recognition very quickly. Plus, it's a great way to get on a blog influencers radar - which could lead to even more exposure.

Thanks so much for sharing this great post with our community. I appreciate it!

Ti



Written by nialldevitt
3567 days ago

And thanks so much for such a great supporting comment. I'm delighted you found it useful! :)



Written by HeatherStone
3569 days ago

Niall,

It's great to see a simple and yet comprehensive explanation of why business blogging is a good idea. Those who use it, of course, already know all about the effectiveness of blogging, but it's important to explain to others just how much it can benefit them in terms of ROI.



Written by nialldevitt
3567 days ago

For sure Heather, and the ROI can be significant if done properly. Thanks for the comment!



Written by WayneLiew
3569 days ago

There's books, ebooks and print, written about blogging for business and it's hard to consolidate everything about blogging into a post. However, you've nailed all the important points. Way to go, Niall!



Written by nialldevitt
3567 days ago

Thanks Wayne, I wanted to create a one stop shop for clients so it's great that you would say that.



Written by BizRock
3569 days ago

Niall this is awesome post how to blog for your business and how to get more costumers from your business blog! Thank you for all this advices and guidelines!



Written by nialldevitt
3567 days ago

Glad you liked it, and at the end of the day - it's all about giving value to your community so that some might consider becoming your customers.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!