BizSugar.com › Social Media › Integrated Social Media Marketing

A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience. For the marketer, a careful approach is needed when deciding how to communicate and how to showcase your company. Social media might prove powerful, but so far, advertising in traditional media has been the first choice. However, things are changing rapidly; for example foods giant Unilever have spent 7.3 billion Euros on marketing, with just half of it being spent on actual traditional media advertising.