Paying for Compliments: Online Retailers Recruit Fakes for Positive Reviews

Posted by dflin under Social Media
From http://www.dwayneflinchum.com 4633 days ago

To increase the image or reputation of their brands, many companies have resorted to paying for good reviews, which are disguised to look like honest, genuine reviews from actual customers. The case also applies to personalities who pay for Twitter followers, or positive reviews in exchange for incentives like freebies, and so on. Has social media marketing gone too far? Does this strategy ultimately damage a brand's credibility?

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Comments

Written by businessavante
4633 days ago

This may be hard to believe, Dwayne, but I'm actually Not surprised that Newt put his foot in his mouth (yet again). Remember him wanting to go back to "good old orphanages" in the mid '90's?

Duncan

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Written by yoni67
4633 days ago

Dwayne,

It seems like EVERYTHING is for sale online these days. Facebook friends. Twitter followers. Digg votes. Compliments. It's INSANE!

Coming from a "good old days guy" like me...I read this article that one day a huge electromagnetic pulse from the sun might bombard the earth. Nobody killed, but it will fry every electronic circuit on the planet. No more computers. No more microwave ovens. no more cars..and no more Twitter followers for sale.

Truth is I can't wait. Back to pencil and paper, horse and buggy and grinding our own flour.

Yoni

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