BizSugar.com › Social Media › The Jurys out for Westfield’s Marketing Campaign

Westfield has stepped up their social media street cred and is now advertising on Facebook. They have recently got a new Christmas promotion in the shape of a Facebook application. Participants can get the app on their Facebook page which reads ‘All I want for Christmas is a $10,000 Westfield Gift Card’ on the Facebookers wall. By doing this you instantly enter yourself for a prize draw where you have the chance to win just that. While it has been a huge hit with over 3,300 fans and hundreds of thousands of entrants and still counting but it has caused more than a little controversy.