BizSugar.com › Startups › 5 Elements Of Innovation That Are Not Product Related

Having a breakthrough idea or technology alone does not assure business success. “If we build it, they will come” may have worked as a movie theme for Kevin Costner, but as an investor, I tell entrepreneurs a great solution is not enough. Successful businesses require innovative people, who have built an abundance of innovation capital, to win support and resources for their ideas.