Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree.
5 Solution Differentiation Moves That Customers Love
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 2280 days ago
Made Hot by: sophia2 on February 3, 2018 4:22 pm
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2277 days ago
I wonder what my USP should be for my first forthcoming book on (black) tea?