BizSugar.com › Startups › 7 Key Factors Obscure Your Customer Acquisition Costs

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of certainty in these numbers is an elusive goal, the value of doing the work, and benchmarking your business against competitors is well worth the effort. Are you making the proper investment, and is it paying off?